menu

*high-value Buying Audiences EXPLODE when you Replace Marketing Bullsh!t with Authentic, one-of-a-kind Brand strategies

I Help Ambitious  Entrepreneurs 4x Their Income by Swapping "Bargainers" for Exclusive Clients Who Love Them*

Learn more

I'm Jeff Jochum and I've been teaching creative entrepreneurs--from startups to experts--how to supercharge their business success for over two decades.

I know that creative businesses are not like your run-of-the-mill small business. They are one-of-a-kind, deeply emotional enterprises because they depend primarily on the Value of YOU.

After coaching thousands of solopreneurs, from professional photographers/visual artists to creative technologists over the last 20 years I have discovered the secrets of how to easily brand, market and sell your unique products and services, and I'm ready to share them with you. 

i'm a creative.
just like you.

about ME

Click Here to Claim Your Free Copy of mY book!

read more

Luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Nullam quis risus eget urna mollis ornare vel eu leo. Nullam quis. luctus, nisi erat porttitor ligula, eget lacinia odio sem nec elit. Nullam quis risus egere vel eu leo. 

it all started with my camera.

about us

My work

The magic behind the most truly loved brands today—like Apple and Zappos and Lululemon and even Lady Gaga—is the result of chemistry! Or, more descriptively, alchemy.

AUBs challenge thinking, bring clarity, and inspire loyalty for products and services. Anyone can copy what you do; No one can copy who you are. Create a love-potion, and let people drink It… and share it. 
 
The ultimate pursuit of marketing is one goal: Transform a rabble of anonymous people who might "like you" (or your product) into communities of rabidly loyal and irrationally happy customers who LOVE you.

I am inspired to explore the elements that make up these Love-Potions, and I will show YOU... How to drive up revenues by being MORE YOU... How to increase profits by doing MORE of what your business already does best (be YOU)... and how to excite and attract MORE customers who want to spend more money, because they LOVE YOU MORE.

I constantly seek to discover the Authentically Unique Brand and will show you why it is at the heart of ALL cherished brands, worldwide... including your own.

Authentically Unique Brand (AUB) stories and purpose-based strategies ignite businesses, build brand value and inspire action.

did you know?

"THERE IS A POWER IN KNOWING WHO YOU ARE, AND WHAT YOU WANT. IT HAS MADE ME A STRONGER BUSINESSPERSON AND A MUCH MORE SELF-AWARE WOMAN. I WENT INTO THIS FOR HELP WITH MY BUSINESS BUT THE TRUTH IS IT HAS IMPROVED ME IN ALL AREAS OF MY LIFE. I AM A BETTER MOM, WIFE AND FRIEND. JEFF IS MY REAL LIFE KNIGHT IN SHINING ARMOR."

-Jennifer Rozenbaum

"Jeff is great at working with artists. He knows how our brains are wired, and how to help us get better in the areas we suck at. Once I specialized, I realized that there really is no competition for me as a person, which means there's no real competition for me as a creative or personal service business either. "

-Jason Groupp

"I had heard of Jeff and was thrilled to be meeting him and He was genuine, asking tough questions, and I wanted more. I went to his workshop months later and got my first taste of Specialism. I applied what I learned and saw immediate successes. I started 1to1 coaching with Jeff shortly after and it rocked my world."

-Tracy moore

"I now have free time to LIVE, and my business makes my LIFE happy. I am not tied to the monotony of trying to compete with everyone in the industry, because I am focused on simply putting out there the messages that will help me to meet my next new friend (and customer). "

-Leeann Marie

"The biggest power of knowing what makes me Unique is having the ability to articulate it and pass on those words to my clients, so they can pass it onto their friends and so forth. I feel so much clarity and focus now that I’m specialized about whom I am and whom my client is. I can only move forward on my own, unique path."

-ivona dixon

You are not achieving the heights of success you know you are capable of, both financially and emotionally.

You are ‘doing what you do’ for anyone just because they have money to pay you to do it. (i.e. You are a Generalist.)

You are tired of working for clients who seem more interested in paying you for your time than in valuing your unique creativity. (These clients are known as “Bargainers.”)

You know that, as in all evolutionary disruptions, the choice is simple: Change or perish.


All my coaching and Masterclass lessons include concise homework assignments, links, and guides to applicable business resources and real-world examples of the effectiveness of each lesson as well as a comprehensive review of your new brand, message, and website done personally by ME. This feedback will give you the benefit of his deep brand creation experience as well as final performance tweaking and suggestions for long term marketing plans. All of these components were created and designed to ensure you receive the highest value from your investment and time.

My programs will teach you why the ability to communicate the unique values is a sadly underestimated skill. And, by knowing how to express your AUB value proposition you can have the power to transform strangers into customers, and customers into evangelists.

Using proven methods laid out in my top-selling book, Uniqueing Your Brand (get a FREE copy here), you will learn how to think, write and talk intentionally, creatively, and authentically, bringing together all the components into your uniquely genuine personal brand. Then you will explore all the ways to use this message to attract prospective clients that fulfill, rather than exhaust, you. After almost three decades of creating brand identities and strategies with worldwide clients, ranging from one-person professionals to multi-million dollar businesses, I've learned what works and what doesn’t. With that experience, I can help you discover how to authentically attract your ideal clients by rising above 95% of the generalist noise, in your market.

Whether you’ve already started your road to success or are struggling with where to begin, I can help with step-by-step building blocks that will guide you through your business marketing and personal branding process. The result will be an honest, cohesive brand identity that the world will celebrate with you.

YOU WILL LEARN HOW TO:
Discover clarity on what you stand for and how to share it.
Attract your “ideal” clients in a way that cannot be competed against.
Define your “Three Perfect Words” and a message that people will actually remember.
Create a vocabulary of unique brand words that make it simple to create marketing and advertising copy.
Declare your brand and purpose in words and images.
Write blog posts that help your ideal client prospects want to know more about you.
Deliver your creative vision and artistic values using the power of storytelling and self-actualization.
Bring all these components together into a website and blog that will generate organic results.

And, once you join, you are family. So, any questions you may have during the class cycle can be submitted directly to me via email, or on my secret Inner-circle Mastermind group, at any time. This includes anything that may be slowing you up, or confusing you, or even just advice, encouragement and a helpful voice.

Ready to talk about your future? Click HERE to schedule a free, no sales-pitch, 30-minute strategy session with Jeff.

Consider enrolling in my Masterclass or my 1to1 coaching if you and your business fit any of the profiles below...

Work with me?

"MY BUSINESS NO LONGER RUNS ME; I RUN IT. SPECIALIZING HAS GIVEN ME POWER AND CONFIDENCE. I HAVE A CLEAR DESIRE, MESSAGE, AND GOAL. IT HAS ALLOWED ME TO REALLY BE WHO I AM AND FOCUS ON FAMILIES THAT ARE LIKE ME. THIS IS POWERFUL. AMAZINGLY, OVERWHELMINGLY, POWERFUL. I FEEL VERY BLESSED. AND IT ALL STARTED BY CHOOSING Jeff."

-Christine Tremoulet

"The best part of Uniqueing Your Brand is that it asks the right questions. And, you’ll find yourself getting better at questioning those answers, until you find the ‘best’ one, every time.Once I re-branded with Specialism, the ideal clients just kept coming. Jeff helped me reach the top of my local market in record time."

-Sarah Roshan

"I had only 3 clients when I embraced Specialism... Within a few months of learning, my business was expanding so fast I could barely keep up. Now, I live the dream life in Hawaii and work only with people I love. Now i run a $300K a year photo business in hawaii, one of the most competitive markets  in the world."

-Meg Bradyhouse

"We were at a crisis crossroads and needed to figure out who we were and why we are doing this, before we could move beyond it. I never could've imagined the newfound passion and purpose we all feel now, thanks to jeff and our authentically unique branding."

-david jay

"Our business in colorado was doing oky before we started working with jeff... or so we thought. Within a few months our booking fees had doubled (and soon-after tripled) as we reached the top of our market in record time. now we work only with people we love and when it fits our long-term business plans."

-jason and gina

Let's Get Started

let's talk

Message*

subject*

Email Address*

Last Name

First Name

Name*

Anyone Can Copy What You Do... Nobody Can Copy Who You Are!

Are You Ready to Ding Your Universe?

Thank you!

Ready to stand out from the crowd with knock out photos?

let's do this.

We'll be in touch soon!

join the tribe