One-person businesses are not like other run-of-the-mill small businesses. They are unique, deeply emotional enterprises because they depend primarily on the Value of YOU. After coaching more than 1,000 creative solopreneur businesses over the last 20 years, I have discovered the secrets of how to easily brand, market and sell your one-of-a-kind business products and services.
THE SECRET TO ACHIEVING SUCCESS IS GETTING STARTED.>
Twice a month, I will assign you a lesson module to review and absorb. My lesson modules are available online 24/7 and are loaded with step-by-step, clear and actionable information aimed at creating your Authentically Unique Brand (AUB). After that, you and I will meet personally, (Skype calls are best,) where I review your progress and offer specific direction and motivation.
The Result: Clarity on what you stand for and how to share it. Attract your "ideal" clients in a way that cannot be competed against>
Once we've had a chance to review the lesson module and what you learned from it, and how applies to your personal business brand, I will assign personalized homework assignments. Each lesson module is spaced about 2 weeks apart to allow time for you to complete these (sometimes) difficult homework assignments.
The Result: Your "Three Perfect Words" and a message that people will actually remember, in 10 words or less, so you can grab them before they look elsewhere.>
This entire 1to1 Solopreneur program is designed to fit into a period of 4-5 months, (depending on how hard you work.) You will also have unlimited email access to me during the course and for up to six(6) months after you launch your new AUB.
The Result: A vocabulary of unique brand words that make it simple to create marketing and advertising copy. Declare your brand and purpose in words and images.>
We conclude with a comprehensive review of your new brand, message and website, all done personally by ME. The feedback I give you will leverage the benefit of my deep brand creation experience. We'll also spend some time on performance tweaking and actionable suggestions for longer term marketing plans.
The Result: KNOW how to get the attention of the best clients by using the power of storytelling to bring all these components together into a website and blog that will generate amazing results.>
And, by knowing how to express your one-of-a-kind value proposition, you will have the power to transform strangers into customers, and customers into evangelists.
Using the system laid out in my top-selling book, Uniqueing Your Brand, you will learn how to think, write and talk intentionally, creatively, and authentically, bringing together all the components into your uniquely genuine personal brand.
Then you will explore all the ways to use this message to attract prospective clients that fulfill, rather than exhaust, you. After almost three decades of creating brand identities and strategies with worldwide clients, ranging from one-person professionals to multi-million dollar businesses, I know what works and what doesn’t. With that experience, I can help you discover how to authentically attract your ideal clients by rising above 98% of the generalist noise, in your market.>
And, once you join, you are family. So, any questions you may have during the class cycle can be submitted directly to me via email, or on my secret Inner-circle Mastermind group, at any time. This includes anything that may be slowing you up, or confusing you, or even just advice, encouragement and a helpful voice.>
Who was this program designed for?
This program was designed for passionate, self-reliant, creative entrepreneurs, at all levels of growth. Whether you're at a stage where you don’t yet have a business, and want to know the best way to get started, or if you're burned out after many years of seeing where you want to be but can't quite get there, or an old-soul in business, confused by all these new fangled business terms... this program, and Specialism, has the answers.
Are You a Committed, Ambitious and Impatient Beginner?
Whether you want to launch a new creative business or relaunch into a new category or market, we will help you get focused on the right goals and achievements, while avoiding the fatal and non-productive chasms. If you are a creative professional, photographer, personal service entrepreneur, business author, business coach, brand consultant, or subject-matter expert who wants to develop a truly unique brand presence, build your platform and fanbase FAST, and earn a GREAT living from it all.
Are You Simply Frustrated and Feel Trapped in the “Groundhog Day” Movie?
Many (many) of my best graduates arrived on my doorstep ready to give it all up. Sure, some were already respected and successful and, in some cases, even famous – but something important was missing. And, every day they were still able to do what they “used to love” had become just another reminder that it wasn’t there, anymore. If this is you, or your think it is becoming you… YES, this is where you need to go, next. In fact, this profile was the main reason I created this Master Course, in the first place.
Is This A “Do What I Do and Get Rich” Scheme?
Absolutely not. I'm honored to have thousands of successful students from points around the world, all of whom have worked theirs butts off to achieve their own success. Your success and happiness are at the core of what this course and Specialism are all about, and you must be ready to do the work alongside me and your fellow students. In the end, I know that if you don’t succeed (and EXceed) then I don’t either.
Will this help me create a new logo, business card, and really hip tagline?
Another nope. No one ever got the “job” because of any one of those, and I have no interest in wasting your time pursuing them. I will help you find yourself inside your business, be able to describe your purpose with clarity and discover your “three perfect words” on the road to Working Happily-Ever-After.>
Jeff is the Marketing Technologist known to tens of thousands of entrepreneurs as the person behind the chemistry of UNIQUEING YOUR BRAND, helping them to skyrocket their income by working only with their ideal clients. Over the last 30 years, he has used the power of Authentically Unique Brands to successfully create and sell three companies of his own, as well as leading the teams as Chief Marketing Officer at world-class creativity companies DeviantART & SmugMug. He is a respected speaker on global business strategies, top-selling author, serial entrepreneur and thought-leader for creative business success.
He can be reached anytime at firstname.lastname@example.org>
The Fundamentals of Specialism
THE VAUE OF AUTHENTIC YOU
Discover Your Why
FINDING YOU IN THEIR STORIES
DEVELOPING YOUR THREE WORDS PART 1
Define Your Who
DEVELOPING YOUR THREE WORDS PART 2
A BIGGER VERSION OF YOU
Creating Your Story
DECLARING YOU TO THE UNIVERSE
HOW WEAKNESS CREATES TRUST
Declare Your One-of-a-kind Brand
YOUR 3D BRAND
BLOG ME, BABY!
Deliver Your Awesomeness to the World
BUILDING THE PERFECT BEAST
SELLING WITHOUT SELLING-OUT:
Refining for Delivery & Final Review
FINAL REVIEW: A SUMMARY OF YOUR JOURNEY!
BONUS This MasterClass includes a copy of Jeff's latest book: Uniqueing Your Brand!>
Many of my students/clients have gone on to be awesome coaches and leaders, in their own right... Mike Colon, Mike Larson, Joe Buissink, Me Ra Koh, Jennifer Chaney, Christine Tremoulet, Stephanie Ostermann, Jane Ammon, Michelle Lehman Ocampo, Leeann Marie, Ivona Dixon, Jennifer Goldberg Rozenbaum, Sarah Roshan, Sarah Lehberger, Tracy Moore, Jackie Haugen, Jason & Maggie Henriques, Meg Courtney, Tori Pintar, Stephanie Moore-Milne, Meghan Thomas, and (especially) Jason Groupp.Next, my top-of-the-class students: Ali Anderson, Ali Brannan, Alicia Hanson Sturdy, Alyssa Andrews, Alyssa Turner, Amanda Lamb, Ananda Paulas, Andrew Barlow, Angie Johnston, April Amodeo, Ashleigh Victoria, Aubrey Hord, Audrey Michel, Barrett Ross, Beckie Brockie, Ben & Britney Higgs, Brandon Chesbro, Brittany Smith, Brooke Summer, Carmen Salazar, Carrie Swails, Casie Zalud, Cassandra Bradley , Charisse Rhodes, Chelsi Clark-Supinski, Cherri Hong (Me Ra's mom), Chris Loring, Chris Scott, Christy Arias, Cindy Harter, Colson Griffith, Daphne Chan, David Mendoza III, Devon Knudson, Dylan Burr, Effie McCormick, Elmer Platzer, Emily CH, Emily Jean Smith, Erica Rose, Erica Swanteck, Everett Stout, Frank Donnino, Gregory Byerline, Hannah Hardaway, Heather Richardson, Heidi Morgan, Hillary Shemin, Jacque Jones, Jacque Vue, Jaime DiOrio, James Christianson, Jasen Arias, Jason & Gina Grubb, Jason Lackey, Jason Toevs, Jeff Lundstrom, Jelger & Tanya, Jen Lightful, Jen Snyder, Jenelle Kappe, Jenessa Evans, Jenni Owens Lillie, Jennie Crate, Jessica Dragosz, Jessica Haley, Jessica Ulrich, Joey Chandler, Joleen Vincent, Julie Anne Neill, Julie Renee Massie, Julie Templin, Julie Watts, Justine Russo, Kain Tietzel, Kaitlin Cooper, Kamran Zohoori, Kate Loose, Kathi Cook, Kathryn Andrews, Katie Lyon, Katrina Meyer, Kaushlesh Biyani, Keith Pitts, Keri Vaca, Kevin Sturm, Kim Campo Hartz, Kim Harrison Nodurft, Kim Rodgers, Krisd Mauga, Kristi Chelgren Meinhardt, Kristina Marshall, Lauren Dahn, Linda Viglione, Lisa Novitsky, Lori Kennedy, Mandie Haberman, Maria Fuller, Matthew & Amy Coppersmith, Matthew & Courtney Cotter, Matthew Tan, Megan Bookhammer, Meghann Byerline, Melanie Soleil, Melissa Hirsch, Melissa Mullins, Meredith Harris, Merissa Lambert, Mick Shah, Michelle Gardella, Mike Colon, Mike Larson, Mike Peysner, Nat Valik, Nicole Dolan, Nicole Nichols, Paige Puglisi, Pearl White, Pete & Emily Haack, Rachel Abelson, Rachel Aberle, Rachel Avery Conley, Rachel Schrepel, Raquel Bowles, Regas Kefalonitis, Regina Mountjoy, Rodney Bedsole, Ruben Parra, Samantha Sinsel, Sara Hasstedt, Sara Monika, Sara Sankiewitz, Sarah Nelson Garcia Conklin, Sarah Zimmer, Savannah Chandler, Scott Courtney, Scott Lawrence, Sean & Mel McLellan, Seshu, Sharon Arnoldi, Shira Zimmerman, Sonja Spaetzel, Steven Dahn, Susannah Allen, Tanja Aelbrecht, Tanja Butler Melone, Terra Cooper, Tess Pierson, Tessie Reveliotis, Tim Halberg, Tina Mahina, TJ Romero, Tracy Somerville, Trisha Casey, Tyler Bertrand, Vickie McConnell, Airika Pope, Alawode Oluwasegun, Alex Beadon, Alexander Rubin, Ali Anderson, Allison Cordner, Amanda Bedell, Amanda Deibel, Amanda Kopp, Amber Reinink, Amber Tyler, Amy Bartley, Amy Bartley, Amy Pezzicara, Anabelle Perez, Andrea Catlett, Andrea Golod, Andrew Singh, Angelique Cox, Angie Brinkerhoff, Ann-Marie Walker Keeney, Aous Poules, Ashleigh Thompson, Autumn Cutaia, Beau Peterson, Bill Gellerman, Brian Joseph Calabrese, Briana Rickman, Brianna Dunn, Brianna Hall, Brissa del Mar, Brittany Rogers-Hanson, Bryan Caporicci, Caitlyn Bom, Calin Ardeleanu, Candice Cunningham, Carrie Kizuka, Casi Lark, Cassandra An Daniel, Catherine Bliss, Catherine Hall, Cathy Nance, Chad DiBassio, Charla A very , Cherene Watkins, Cheryl O’Neil, Cheryl Spriggs, Chris Creed, Chris Humphreys, Chris Mortensen, Chris Stark, Chris Szulwach, Christa Maull, Christie Sodon-O’Connor, Christine DeAngelis, Christine Garza, Christopher John, Claudia Johnstone, Colin Breece, Craig Swanson, Cristie Rosling, Crystal Garner, Cathy Mores, Cynthia Olkie, Cynthia Phillip, Dalisa DeChiara, Dana Parns, Dave Hein, David Apuzzo, David Quisenberry, Dawn Kitley, Dawn Matheny McCarthy, Deb Houske Schrobilgen, Denie Burridge, Denise Saucedo, Dennis Rodgers, Derek Decrane, Dianna Schisser, Douglas Clarke, Elizabeth Haase, Elizabeth Langford, Enna Grazier, Eric Bellamy, Erin Cady, Ezra Ekman, Felelcia Stovers, Femke Muntz, Grace Suphamark, Greg Moss, Gavin Wade, Hanssie Ho, Heather Anita, Heather Bowman, Heather Sedrick, Heidi Jons, Heidi Moellmann, Hilda Holmes, Ho Yin Au, Ieva Geneviciene, Jackie Hogue, Jaleel King, James Milnes, James Shepard, Jamie Swanson, Jamin Scherz, Jamye Chrisman, Janna Curran, Jared Wilson, Jason Beaver, Jean Huang, Jefferson Pals, Jeffrey Cruz, Jeffrey Shipley, Jen Vanderby, Jeni Buchanan, Jenna Walker, Jenni Heffner, Jennifer Bunt Becker, Jennifer Dunn Wilson, Jennifer Johnson, Jennifer Rapoza, Jennifer Tallerco, Jennifer Winder, Jenny Cheasman, Jessica Cudzilo, Jessica Lark, Jessica Vallecorsa, Jill Velazquez, Jim & Katrina Garner, Joan Reynolds, Jodi Oosterlee, Joe Maull, Joel Llacar, John Pace, John Wills, Jonathon Ellul, Jose Malave, Julie Ferneau, Julie Foskett, Julie Patton, Julie Sawatsky, Julie Story, Julie Templin, Julie Whaley, Kafi D’Ambrosi, Kaitlynn Connelly, Karen ReVelle, Karie Denny, Karin Griffin, Karlo Gesner, Karrie Sheinker, Kate Oman, Katie Osborne, Katie Schoepflin, Kelly Cowleson, Kelly Jo Spurlock, Kelsey Bigelow, Kelsey Schweickhart, Kendra Ellis, Kim Lewis, Kimo Holmes, Kris Walters, Krystal Woods, Lara Eastvold, Laraine Mullaney, Larry Sovinski, Laura Shortt, Laurie Bracewell, Leah Nicole Roberts, Lesley Notton, Linda Grennan, Lindsay Long, Lucia Ruiz, Lydia Santiago Gillis, Lynsi Piar, Magdaleen Kemp- Pretorius, Mandy Leigh, Margret Larned, Maria Alcantar, Marietta St Onge, Mary Hurlbut, Mary Louise Delano, Nathaniel Kim, Matt Grazier, Matt Kennedy, Matt Meiers, Matt Thompson, Matthew Johns, Meghan Walker MacAskill, Megan Sells, Meghan Robles, Melissa Albert, Melissa Mazza, Melissa Mullins, Merari Biancucci, Merari Zaldana, Michel Guindon, Michelle Touchetter, Micole Pettit, Mindy Joy Rose, Miqui Miller, Mirranda Reinhardt, Mitch Arnett, Nancy Marie, Nathaniel Fuents, Nicole Conner, Nicole McClung- Ridella, Nikka MacDonald, Okema Clare, Oscar Setiawan, Paige Elizabeth, Pam Hutchins, Patricia Penta, Paul Retherford, Paul Schatzkin, Peggy Farren, Peter Dylg, Rachel King, ReBecca FreeBurn, Rebekah Dorn Budziszewski, Regina Young, Regis Hervagault, Renee Steinmann, Rhema Peterson, Ricardo Antonio Rodriguez III, Rob Goldstein, Rob Nicholson, Robyn Kilponen, Rochel French Vos, Rose Pierce, Sandra Halvatzis, Sara Hull, Sarah Hendee, Sarah Lillard, Sarah Ulrich, Scott Kretschmann, Scott Shaw, Scott Williams, Scott Wyden Kivowitz, Shannon Adelson, Shannon Worgan, Shauna Stanyer, Sheila Buhr, Sheryle Lynne, Sofi Seck, Sona Sood, Stacie Frazier, Stacie Kurt Jensen, Steph Zh, Stephanie Tadlock, Stephanie Tetreault, Steve Mohr, Svetlana Yanova, Syed Yaqeen, Tamara Christy, Tammy Snyder, Tara Reiners, Taryn Chrapkowski, Terence Law, Teresa Klostermann, Teri Shevy, Thomas Campbell, Thomas Morelli, Tiffany Heidenthal, Tim Elliott, Tim Marman, Tina Joiner, Todd Thiele, Tonja Peterson-Wendt, Tracy Woodger-Broz, Travis Broxton, Trish Casey, Twyla Wisecup, Vanessa Joy, Vanessa Robinson, Wayne Masut, Wendy Poole, Yolanda Pucinski, Yusaf Gunawan, and Zeus Martinez.