I'm Jeff Jochum and I've been teaching creative entrepreneurs--from startups to experts--how to supercharge their business success for over two decades.
I know that creative businesses are not like your run-of-the-mill small business. They are one-of-a-kind, deeply emotional enterprises because they depend primarily on the Value of YOU.
After coaching thousands of solopreneurs, from professional photographers/visual artists to creative technologists over the last 20 years I have discovered the secrets of how to easily brand, market and sell your unique products and services, and I'm ready to share them with you.
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The magic behind the most truly loved brands today—like Apple and Zappos and Lululemon and even Lady Gaga—is the result of chemistry! Or, more descriptively, alchemy.
AUBs challenge thinking, bring clarity, and inspire loyalty for products and services. Anyone can copy what you do; No one can copy who you are. Create a love-potion, and let people drink It… and share it.
The ultimate pursuit of marketing is one goal: Transform a rabble of anonymous people who might "like you" (or your product) into communities of rabidly loyal and irrationally happy customers who LOVE you.
I am inspired to explore the elements that make up these Love-Potions, and I will show YOU... How to drive up revenues by being MORE YOU... How to increase profits by doing MORE of what your business already does best (be YOU)... and how to excite and attract MORE customers who want to spend more money, because they LOVE YOU MORE.
I constantly seek to discover the Authentically Unique Brand and will show you why it is at the heart of ALL cherished brands, worldwide... including your own.
You are not achieving the heights of success you know you are capable of, both financially and emotionally.
You are ‘doing what you do’ for anyone just because they have money to pay you to do it. (i.e. You are a Generalist.)
You are tired of working for clients who seem more interested in paying you for your time than in valuing your unique creativity. (These clients are known as “Bargainers.”)
You know that, as in all evolutionary disruptions, the choice is simple: Change or perish.
All my coaching and Masterclass lessons include concise homework assignments, links, and guides to applicable business resources and real-world examples of the effectiveness of each lesson as well as a comprehensive review of your new brand, message, and website done personally by ME. This feedback will give you the benefit of his deep brand creation experience as well as final performance tweaking and suggestions for long term marketing plans. All of these components were created and designed to ensure you receive the highest value from your investment and time.
My programs will teach you why the ability to communicate the unique values is a sadly underestimated skill. And, by knowing how to express your AUB value proposition you can have the power to transform strangers into customers, and customers into evangelists.
Using proven methods laid out in my top-selling book, Uniqueing Your Brand (get a FREE copy here), you will learn how to think, write and talk intentionally, creatively, and authentically, bringing together all the components into your uniquely genuine personal brand. Then you will explore all the ways to use this message to attract prospective clients that fulfill, rather than exhaust, you. After almost three decades of creating brand identities and strategies with worldwide clients, ranging from one-person professionals to multi-million dollar businesses, I've learned what works and what doesn’t. With that experience, I can help you discover how to authentically attract your ideal clients by rising above 95% of the generalist noise, in your market.
Whether you’ve already started your road to success or are struggling with where to begin, I can help with step-by-step building blocks that will guide you through your business marketing and personal branding process. The result will be an honest, cohesive brand identity that the world will celebrate with you.
YOU WILL LEARN HOW TO:
Discover clarity on what you stand for and how to share it.
Attract your “ideal” clients in a way that cannot be competed against.
Define your “Three Perfect Words” and a message that people will actually remember.
Create a vocabulary of unique brand words that make it simple to create marketing and advertising copy.
Declare your brand and purpose in words and images.
Write blog posts that help your ideal client prospects want to know more about you.
Deliver your creative vision and artistic values using the power of storytelling and self-actualization.
Bring all these components together into a website and blog that will generate organic results.
And, once you join, you are family. So, any questions you may have during the class cycle can be submitted directly to me via email, or on my secret Inner-circle Mastermind group, at any time. This includes anything that may be slowing you up, or confusing you, or even just advice, encouragement and a helpful voice.
Ready to talk about your future? Click HERE to schedule a free, no sales-pitch, 30-minute strategy session with Jeff.