I show smart girls how to fearlessly embrace their true beauty. This is such a simple, yet powerful statement in my world. And let me tell you, it is completely liberating! When you take the time to truly dig deep into the core of who you are and embrace your uniqueness, it is incredibly freeing not only in your business but in your life! I have given myself permission to be ME and in return, I attract clients that will make working never feel like “work” again. I am eager to spend time with these girls, share my expertise, and encourage them on their own journey into adulthood, and it’s so much fun because it’s authentically ME! I love being a positive role model encouraging them to be fearless and embrace their whole self. And I get to be a hero in the process!

Specialism has given me very clear direction with my business. With everything I do, I ask myself, “Does this show smart girls how to fearlessly embrace their true beauty?” If what I do encourages teen girls to be smart, fearless, and embrace their youthfulness, I know I am making the right decision. If it strays from my mantra, there is no need. Specialism is the gift of clarity and forces me to remain true to my uniqueness. And well, THAT is what an entrepreneur calls priceless!