"Even if you are on the right track, you'll get run over if you just sit there."
Will Rogers
Click Here to Move FORWARD
I'm Jeff Jochum &
I am a Brand & Strategy Coach for Small Businesses
I am also a Speaker, Author, Serial Entrepreneur, and Consulting CEO

I believe in the power of authenticity to change the business world, in the importance of knowing your own purpose and, in combining both to help you double your income, work only with ideal clients, and devastate your competition.

And, I believe that seeing the business world from a parent’s eyes and a father’s heart, and this is at the core of why I’ve been able to help creative entrepreneurs succeed at their wildest dreams. 
This is what i do

Did you know that the magic behind the most truly loved brands today—like Apple and Zappos and Lululemon and even Lady Gaga—is the result of basic chemistry? 

Or, more descriptively, alchemy.

They created a love-potion, and people drank it… and shared it.

In the simplest sense, I am a Marketing Alchemist. 

Historically, an Alchemist’s greatest feat was turning lead into gold. Marketing Alchemists pursue a similar goal: Transforming a rabble of anonymous people who might like you or your product (let’s call them "prospects") into communities of rabidly loyal and irrationally happy customers who LOVE you (they are your gold.)

I am inspired to explore the elements that make up these love-potions, and will Show YOU how to drive up revenues by being MORE of YOU; how to increase profits by doing MORE of what Your business already does best; how to excite and attract MORE customers who want to spend MORE money, because they LOVE YOU MORE. 

On your behalf, I constantly seek to discover your Authentically Unique Brand and show you why it is at the heart of ALL cherished brands, worldwide... including your own, if you let it.

Consider My 1to1 Coaching if...
  1. Whether new to the business or seasoned professional, you desire to build your creative business as quickly as you can, and it is intended to be your primary source of income within the next 12-18 months.
  2. You are not achieving the heights of success you know you are capable of, both financially and emotionally.
  3. You are ‘doing what you do’ for anyone just because they have money to pay you to do it. (i.e. You are a Generalist)
  4. You are tired of working for clients who seem more interested in paying your for your time than in valuing your unique creativity. (These clients are known as “Bargainers.”)
  5. You know that, as in all evolutionary disruptions, the choice is simple: Change or perish.
My 1to1 Creative Business Coaching program is the ultimate way to quickly grow your business and is designed for those entrepreneurs who want to accomplish more than simply using basic marketing in their current business. My students also desire to master the foundational principles of Uniqueing Your Brand strategies, so they can continually reassess the effectiveness and message for their own businesses, as well as teach other businesses how to leverage it for their businesses, as a Coach.  This is my “PhD” program. 

First, the basics. Twice each month, you will review a new lesson module defined personally by me that consists of clear and insightful information and guidance aimed to move your business to the next step towards your AUB and purpose.  These lessons include concise homework assignments, links, and guides to applicable business resources and real-world examples of the effectiveness of each lesson.

Then, the personal part.  Once you’ve had a chance to absorb the lesson video, you and I will personally have a video 45-minute Skype video-call to review and get personal guidance on applying it to your personal business brand.  Each lesson step is spaced about 2 weeks apart to allow time for you to complete the (rather taxing) homework lessons.  The entire program is designed to fit into a period of four(4) to six(6) months, depending on how hard you work.  You will also have unlimited email access to me while active in this program.

The final component is a comprehensive review of your new brand, message, and website done personally by ME. This feedback will give you the benefit of his deep brand creation experience as well as final performance tweaking and suggestions for long term marketing plans.  All of these components were created and designed to ensure you receive the highest value from your investment and time.This program will teach you why the ability to communicate the unique values is a sadly underestimated skill. And, by knowing how to express your AUB value proposition you can have the power to transform strangers into customers, and customers into evangelists.

Using the system laid out in my top-selling book, Uniqueing Your Brand, you will learn how to think, write and talk intentionally, creatively, and authentically, bringing together all the components into your uniquely genuine personal brand. Then you will explore all the ways to use this message to attract prospective clients that fulfill, rather than exhaust, you.  After almost three decades of creating brand identities and strategies with worldwide clients, ranging from one-person professionals to multi-million dollar businesses, I've learned what works and what doesn’t. With that experience, I can help you discover how to authentically attract your ideal clients by rising above 95% of the generalist noise, in your market.

Whether you’ve already started your road to success or are struggling with where to begin, I can help with step-by-step building blocks that will guide you through your business marketing and personal branding process. The result will be an honest, cohesive brand identity that the world will celebrate with you.

  • Discover clarity on what you stand for and how to share it.
  • Attract your “ideal” clients in a way that cannot be competed against.
  • Define your “Three Perfect Words” and a message that people will actually remember.
  • Create a vocabulary of unique brand words that make it simple to create marketing and advertising copy.
  • Declare your brand and purpose in words and images.
  • Write blog posts that help your ideal client prospects want to know more about you.
  • Deliver your creative vision and artistic values using the power of storytelling and self-actualization.
  • Bring all these components together into a website and blog that will generate organic results.
  • And, once you join, you are family. So, any questions you may have during the class cycle can be submitted directly to me via email, or on my secret Inner-circle Mastermind group, at any time. This includes anything that may be slowing you up, or confusing you, or even just advice, encouragement and a helpful voice.
  • Jeff's 1to1 Coaching includes twice-monthly 1to1 personal calls/lessons with Jeff, who will also review and comment on your homework; unlimited personal coaching via email; one-year of membership to Jeff's secret INNER-CIRCLE Mastermind group; & a personalized copy of his best-selling book "UNIQUEING YOUR BRAND."
  • Price: $1200 USD per month (minimum commitments apply)
  • NOTE: Interview prior to acceptance. 
  • CLICK HERE to schedule an interview
What People Say
Testimonials... They Always Feels So Contrived--Yet, Without Them, You Run The Risk Of Seeming Fake.
So, I Have Tried To Include Enough Information (And A Link To Their Story On My Blog)
To Honor Those That Have Agreed To Endorse Me, Even If It Doesn't Convince You.  
Jennifer Rozenbaum
There is a power in knowing who you are, and what you want. It has made me a stronger businessperson and a much more self-aware woman. I went into this for help with my business but the truth is it has improved me in all areas of my life. I am a better mom, wife and friend. We associate Happily Ever-After with fairy tales. Well, I can vouch for the fact that it’s not a fairy tale at all… and that Jeff is my real life knight in shining armor. 
Jennifer Chaney
My business no longer runs me; I run it. Specializing has given me power and confidence. I have a clear desire, message, and goal. It has allowed me to really be who I am and focus on families that are like me. This is powerful. Amazingly, overwhelmingly, powerful. I feel very blessed. And it all started by choosing. Once I felt the power of choosing one thing and doing it really well, I can’t ever imagine going back to the way things used to be.  
Jason Groupp
Once I specialized, I realized that there really is no competition for me, as a person, which means that there is no real competition for me as a creative or personal service business either. When your business positioning is based on you, as a person, you learn that only you can be the best you for your client. That is honestly one of the most difficult concepts to embrace, and also one of the most important if you expect to succeed as a specialist. 
Ivona Dixon
The biggest power about specializing and knowing what makes me Unique is having the ability to articulate it and pass on those words to my clients, so they can pass it onto their friends and so forth. I feel so much clarity and focus now that I’m specialized about whom I am and whom my client is. I can only move forward on my own, unique path.
Leeann Marie
 I now have free time to LIVE, and my business makes my LIFE happy. I am not tied to the monotony of trying to compete with everyone in the industry, because I am focused on simply putting out there the links that will help me to meet my next new friend (and customer). I can set a few hours aside to do meaningful work (which is actually enjoyable), and then move on with my day and LIVE the LIFE that is also my specialty. 
Tracy Moore 
I had heard of Jeff and was thrilled to be meeting him. He gave me a big smile while shaking my hand and we talked for less than 30 seconds. But, what he said intrigued me. He was genuine, asking tough questions, and I wanted more. I went to his workshop months later and got my first taste about the importance of Specialism. After that, I started marketing ME, and the results were great and I knew I was on the right track. So, I started 1to1 coaching with Jeff and it rocked my world.
Want to see who I've coached?
My student list
Some of My projects
By no means an exhaustive list... just a few i am currently particularly proud of.
Anyone Can copy what you do.
no one can copy who you are.

 Copyright 2017 - Jeff Jochum Consulting LLC - All rights reserved

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