About Jeff

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Did you know that the magic behind the most truly loved brands today—like Apple and Zappos and Lululemon and even Lady Gaga—is the result of basic chemistry? Or, more descriptively, alchemy.

They created a love-potion, and people drank it… and shared it. Historically, an Alchemist’s greatest feat was turning lead into gold. Marketing Alchemists pursue a similar goal: Transforming a rabble of anonymous people who might like you or your product (let’s call them lead) into communities of rabidly loyal and irrationally happy customers who LOVE you (they are the gold.)

I am inspired to explore the elements that make up these love-potions, and will learn how to drive up revenues by being MORE of ME; how to increase profits by doing MORE of what my business already does best; how to excite and attract MORE customers who want to spend MORE money, because they LOVE me MORE. Best of all, I constantly seek to discover why an Authentically Unique Brand is at the heart of cherished companies & how to create them.

[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_row_inner][vc_column_inner][vc_single_image image=”281″ img_size=”medium” style=”vc_box_rounded”][vc_custom_heading text=”Jeff Jochum” use_theme_fonts=”yes”][vc_column_text]I believe in magic, and science, and mostly what happens when you bring the two together. Over the last 30 years, I founded, bootstrapped and sold three companies of my own, licensing products to Computer Associates, Borland, and Microsoft. In 1997, I co-founded EBZ.com, and created e-Biz in a Box, 1999’s best-selling (non-Microsoft) small business product. Since then, I’ve had the privilege of leading the marketing teams at Pictage.com (acquired by equity giant Apax Ventures for $39 million) and then as Chief Marketing Officer at online superstars DeviantART & SmugMug. In 2009, I began working with start-ups and creative entrepreneurs, coaching them to success using the secrets found in this book.