Success – Ivona Dixon

When I first began my photography business in 2009, the only thing I knew was that I loved to take pictures of people. Later that year, I discovered boudoir and by 2010, I added that category into my portfolio. It was my absolute favorite, but I didn’t know why. Over the next year, I continued to shoot everything from promotional photos, pets, weddings, families and babies. However, boudoir was my passion and 90% of my business. I knew I wanted to go forward as an expert in boudoir photography, but I wasn’t sure how to get to the next level. Luckily, the stars aligned and the name “Jeff Jochum” continued to show up in my universe. After several months of researching the man, I wrote Jeff an email. What happened over the next year transformed my life and continues to do so. With his directed guidance and tough-love questioning, I walked away from each meeting being mind-blown. Something I didn’t expect was that Jeff told me things I didn’t know about myself. I learned that I embodied “boudoir.” My mannerisms reflected boudoir. I blinked slowly and had bedroom eyes. My voice was “breathy” and sultry. Throughout the years, I had never liked the sound of my own voice. It wasn’t until it was pointed out to me how sexy it was that only then I began to use it the way it was meant to sound, and I gained a confidence in my voice. Each month we got closer to identifying the core of me as it relates to my clients and me. It was towards the end of my coaching with Jeff that I felt the biggest relief yet. It was when we put into words, into my tagline, what I wanted to tell the women of the world, “I can see why he wants you.” It’s in the curve of your hip, the way you brush your hairĀ out of your face. That is simply the way I see women, and I love it.
The biggest power about specializing and knowing what makes me YOUnique is having the ability to articulate it and pass on those words to my clients, so they can pass it onto their friends and so forth. I feel so much clarity and focus now that I’m specialized about whom I am and whom my client is. I can only move forward on my own, unique path.

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